Growing up as a queer kid in the 1960’s and the 1970’s wasn’t the easiest path to trod. First came the realization that my wiring was different from everyone else’s, followed quickly by the shame from being different and of course, the ever-popular feeling among queer kids when they recognize their queerness that I was the only one in the world and no one, under any circumstances, could ever know. I honestly don’t remember the first time I came across a gay character anywhere–it had to be in a novel, though–and I slowly became aware that it wasn’t just me, but there weren’t any others like me anywhere around me. (I do sometimes wonder how differently my life would have turned out had we never left the Chicago suburbs for the empty plains of Kansas; I certainly would have met other gay men much earlier in my life but….being an out gay man in Chicago in the 1980’s might not have boded well for me otherwise in the long term, if you catch my meaning.) I do remember the first gay characters I saw in film and television; I remember being highly entertained and feeling connected, in some way, to celebrities like Paul Lynde and Charles Nelson Reilly; but Liberace’s flamboyance repelled me. The few times I’d seen gay characters they were horrific stereotypes, and I can remember being confused, thinking I’m not like that, though. I can remember TV movies like That Certain Summer which was about a gay man coming out to his son and his son having to deal with it; I didn’t watch because I was afraid that watching it, even though it was an ABC Movie-of-the-Week, would tip off my parents and my sister that I was like that–or even just curious about it, which wouldn’t fly.
It was Billy Crystal as Jodie Dallas on SOAP that gave me my first real exposure to a continuing regular series character who was a gay man–and his confusion (which had a lot to do with the writers fighting with the network censors and trying to appease the gay community) about his gender and sexuality in that first season struck me as a bit on the absurd side–but I also understood his thinking well had I been born a woman this would have been all a lot easier.
Of course, now, as an adult gay man with years of living the life behind me as well as writing about it, I see how incredibly absurd on its face was that story-line.
I first found Matt Baume’s Youtube channel during the pandemic, as I was scrambling to find things to watch while i made condom packs and did other make-work at home duties to maintain my paycheck. I may have found him through James Somerton’s channel? But while Somerton is often very dour and doom-and-gloom and “this is how they betray us” (don’t get me wrong, there’s a place for that and it’s needed), Baume is much more cheerful and positive about representation: he presents queer rep in popular culture in the context of the time; what the show/movie creators were trying to do with the rep; why they chose to do the rep in the first place; and the battles and struggles they had to make sure their rep made it to the viewers the way they wanted it to–and how that representation may have helped change hearts and minds when it comes to queer representation in art and culture. So when I found out Baume had written a book about queer representation in network sitcoms–written versions of his Youtube channel most likely–I had to have it.
I’m really glad I read it, too.
The essays contained within are well-written in a light, easy to read and comprehend way, without all the academic language that inevitably drags these kinds of things into the impenetrable territory that gets cited in other academic papers but otherwise never get read. Each chapter, from Bewitched through Modern Family, also contextualizes the queer representation in its time and place within the sociopolitical climate of each show, as well as the queer influences. Bewitched was probably the queerest show to ever air, be a hit and win Emmy Awards before Will and Grace; which makes it all the more memorable is that it was all coding and subtext, with witches standing in for queer people–and the similarities were obvious: they had to hide who they were from mortals for fear of persecution, bigotry, and violence. Sound familiar?
Baume also names and shames all the anti-queer activists of my lifetime, from Anita Bryant to Donald Wildmon (my own personal nemesis) to A Million Moms and so forth; Wildmon himself is probably the worst of them all; much as I loathe Bryant, I think she sincerely believed that queer people were a danger and sinful. I also think Bryant and Phyllis Schlafly were the last true-believer homophobes to lead movements; everything since has been a cynical grift for money and political power. Ronald Reagan and the Republicans saw, in 1980 and with the evangelical turnout in 1976 that carried an actual Christian to the White House (Carter was perhaps the most truly Christian president we’ve ever had; his religious values colored his policy. It’s ironic that Christians hate him as a general rule and always point to him as an example of a failed presidency rather than what his presidency actually proved; a true Christian believer isn’t pragmatic enough to lead a country; because sometimes, as The West Wing noted in an episode title, sometimes you have to kill Yamamoto; things for the greater good that are horrific on a personal level) and noted that “lip-service” to “Christian ideals” was all it took to get “Christians” to vote for you.
And this is a good place to serve as your regular reminder that the “party of family values” elected our only divorced presidents, yet are the same people who tried to remove Bill Clinton from office for lying about a blow job because it was evidence of his poor character and someone with such poor character shouldn’t be president.
I recommend this book, not only because it’s an interesting look at the evolution of queer representation in television comedy series, but because it also is educational by tracing the opposition to queer equality during the same time period.
I also learned by reading the book that Baume was the Communications Director for AFER, an organization that fought for marriage equality. So, buying and reading his book is also an excellent way to say thank you for his advocacy.
Queer and Loathing in America 