It’s very difficult to market books about social issues. How do you promote something like that without looking like you’re trying to cash in on a tragedy, or some horrific real world incident? I don’t urge people to read Murder in the Rue Chartres every time a hurricane threatens Louisiana/New Orleans, nor do I ever try to piggyback promotion of the book which talks about the Upstairs Fire with the tragedy’s anniversary, or any time the fire comes up on social media. I don’t like the idea of capitalizing on tragedy for capitalism. It makes me uncomfortable, and while I don’t judge people for doing that, it doesn’t sit right with me.
Yesterday, I wrote and sent out a newsletter inspired by the breaking news about the mishandled Cornell gang-rape situation. Rape is something I have always felt strongly about–against, for the record–because it’s such a bodily violation. Having something shoved inside you without your consent–it sends a shudder through my body and turns my stomach whenever I think about it. So, I talked about the book I wrote about a similar situation happening in a fictional Midwestern town with a strong high school sports culture. My intent wasn’t to promote the book, which would be a shitty thing to do; the intent was to call more attention to the fact this isn’t something new; the book is OLD. I started writing it in 2015, after Steubenville and Marysville. Almost immediately after I hit post and share, I saw someone on social media bitching about people using this Cornell gang-rape (call it by its real name) to promote their “shitty book1s.” I knew that was a risk I was running by talking about my book in the context of why I wrote it (I had started writing the essay originally after the on-line Rape Academy expose by CNN), but after I blocked her, I shrugged. If she wants to assign that kind of blame to an essay I wrote about rape culture through the context of a novel I wrote about it and why, so be it. Go ahead and put me on your “no-read” list; I’ll put you on my “blocked as a bitch” list. See how that works?
Congratulations on your purity, ma’am.
Although I guess hit dogs do holler. The reason I reacted so strongly was because I was concerned people would think that was what I was doing, and anxiety medication aside, I somehow still feel a need to justify that newsletter. The woman probably wasn’t even talking about me–she just popped up, unasked for, on one of my feeds. It’s a free country and she’s welcome to express herself however she wants to–but I am not required to see, read or interact with her on any level.
And frankly, if people are looking for more information on how bad the sexual assault horrors are–well, authors might be thinking hey, you may want to read this for my research. I researched the fuck out of this over the many years I spent working on my book, but I would also direct people to Jon Krakauer’s Missoula, which examines the relationship between college athletics and sweeping rapes under the rug to protect players. LSU has had these problems over the years–it’s part of the package of why Les Miles was fired as football coach (although the cover-ups were okay as long as the team was winning at the national level), and there’s a rapist on campus today who is on the football team.
But all of this did make me think more about the marketing aspect of publishing, and how I’ve never been good at doing it.
I generally don’t talk about my books with an air to selling them to people; I don’t, as I made clear in my essay, selling books is generally the last thing I think about when it comes to my books. (Nothing bugs me more than when someone says “sell me your book!”) I don’t know how to talk about them in ways that will sell them; a manager I had in my twenties told me “you could sell ice to Eskimoes2” but that was just me being me, you know? I know I’m supposed to use every tool at my disposal to market myself and my books but that isn’t something I’ve ever been comfortable doing; to me, it’s cringe. I always think nobody cares and so I talk about my work and my writing in ways that I find interesting. I can’t write something if I’m not interested in it, and that usually isn’t an issue; I can almost always find something interesting (to me, at any rate) in most subjects…but I never, ever set out to write a blog or a newsletter with the thought this will sell me some books.
My mind isn’t wired that way. I guess other people’s must be? But I also don’t see the issue with writing about a societal problem through the lens of having researched the topic and being moved to write a novel to share these stories with people. I didn’t say buy this book, but rather I wrote this book and this is why I did, and the lifelong education on the subject that led me to write it, to try to make sense of something that is completely alien to me.3
I also wasn’t raised to “sing out Louise”4. Being raised to be modest and not accept compliments hasn’t been easy for me to process out of my brain/psyche, but I am getting better about it. But if you always downplay your achievements and successes, why would anyone else play them up? I also had that terrible anxiety-driven “pick me” bullshit going on, too; there’s nothing wrong with tooting your own horn so long as you don’t make it your entire personality, as so many seem to do. There’s a happy medium in there where I can live and exist, and I hope that someday I’ll be able to find that place where I can feel comfortable. One can hope, at any rate, right?
There was definitely a clown show on Capital Hill yesterday, and good ole Cornpone Kennedy had his stupid ass in it up to his neck. MAGA is such a joke; they are so not serious, but they are just as dangerous as a manic three year old on a massive sugar high who got into his parents’ gun cabinet. Thank God they are all so stupid and inept and incompetent; it’s like we got the Hogan’s Heroes brand of fascists here. Imagine if they were as smart as they are evil.
And on that note, I am heading into the spice mines. Have a great day, Constant Reader and I will check back with you tomorrow.
- Anyone dismissing any group of books as “shitty” is always going to get my ire up. ↩︎
- Is that offensive now? If so, my apologies, but it’s a direct quote. ↩︎
- It did occur to me while I was writing the essay that the reason women have always felt comfortable around me is they somehow sense I’m not interested. ↩︎
- A friend of mine says this Gypsy quote all the time, and there is something to it. If you don’t talk well about yourself, who will? ↩︎
